Internet Users Are Getting Smarter
Internet users are also substantially better informed than non-users, particularly about high-technology news topics — again, even when the higher education and income levels of Internet users are taken into account.
Internet
Internet users trust their favorite search engines, but few say they are aware of the financial incentives that affect how search engines perform and how they present their search results. Internet users ages 12 to 28 years old have embraced the online applications that enable communicative, creative, and social uses.
Online
Online social networking is a fascinating phenomenon that’s developed over the last few years, but like dark corners social networking sites need to be treated with caution. Online video increasingly dominates what TV moguls have long called, in their own proprietary coinage, “the day-part audience”.
Online entertainment demand is the most important demand among Chinese youngsters(under age 25).
Online Americans’ experience with the commercial side of the Internet has expanded dramatically in spite of the economic slump.
Technology
Technology has advanced to a point where every student can get the attention they need. Internet users behave conservatively as searchers: They tend to settle quickly on a single search engine and then stick with it, rather than switching as search technology evolves or comparing results from different search systems.
Internet usage based on gender traditionally women have lagged behind men in the adoption of Internet technology, however women are slowly closing the gap in recent years.
The billion-user Internet is a highly diverse environment that has moved far beyond the elite in Silicon Valley and other global technology hubs.
Computer
Having the ability to Google a restaurant or find a phone number or check the weather, without finding a computer, such as, in the middle of the street, is a time-saver.
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