Internet Network Marketing Business - How To Find Out What Yopur Prospects Really Want
One of the most profound questions you can ask yourself in your internet network marketing business is…”What do my prospects really want?”
Have you asked yourself this lately. It’s one of the biggest factors taught in the Renegade system by Ann Sieg and until you can stop for a moment and decipher what it really mneans and how much impact it can have on your business it’s likely you’ll continue to struggle to bring new people into your downline.
Forget new theories for the time being; this one phrase has been the foundation for most of the success experienced by the biggest marketers over time. Because once you know what your prospects really want then you’ll be amazed at how this shift in thinking will positively affect your business growth.
In The Renegade Network Marketer, Ann Sieg unleashes the power of attraction marketing and pre-selling. Getting prospects to seek you out is one thing but keeping them idling is another. But once you know what your prospect wants, then it is no longer a matter of how to keep them but more a case of when they’ll join your business.
We’ve spoken a lot about pre-selling and it’s key in this process but if you could spend just a little time figuring out what your prospect really wants, not what you think they want, then magic will happen. Here’s what I mean…
Ann Sieg who wrote and developed the Renegade system openly admits to ignoring this question for far too long. But she persevered and when she discovered the benefits of knowing what her prospects really wanted her business literally took off from a standing start. Here’s a quote from one of her newsletters using cosmetics as an example:
“Women don’t want cosmetics… we really want to improve our appearance, become more attractive, and maybe (hypothetically speaking here) hide a few wrinkles and imperfections while we’re at it! Plus, it is always nice to get compliments from others - especially that special someone - on how beautiful you look.”
Can you see how powerful this can be when you understand it. Don’t lead with the product, lead with the benefits. People want to be recognized, popular, complimented, influential, pain free, comfortable, wealthy, not dependent on others for their finances, worry free…the list goes on.
How many things could you think of that would be thrown into the benefits basket that you could promote in your business. It’s like leading with how great a company is instead of the benefits in your internet network marketing business. People are not interested in the company, they are thinking about themselves and when you touch those hot buttons your at home business growth will follow.
